Focus areas
Campaign architecture, content systems, platform positioning, and storytelling that translates creative identity into audience momentum.
Social Media
Strategy and Marketing
Social media strategy for artists, cultural projects, and brands that need a clearer voice, stronger positioning, and audience growth with purpose.
As the long-time social media manager for The Make-Out Room — one of San Francisco's most beloved independent music venues — I've built a genuine, engaged audience approaching 10,000 followers, earned through consistent, authentic content rather than shortcuts or gimmicks.
What makes my approach different isn't a specialty in any one industry — it's that I bring real curiosity, strong storytelling instincts, and a deep understanding of what makes people stop and pay attention. Whether you're a restaurant, a retailer, a nonprofit, an artist, or something harder to categorize, I'll find your voice and build your audience.
After decades of work as a publicist, I know how to shape a narrative. After years of managing social accounts, I know how to make it land online.
Platforms
Instagram, Facebook, TikTok, and related channels, shaped into a coherent strategy rather than isolated posting.